Nigeria Music Career Advice : - 3 Big Secrets Every Young Artiste Should Know About ‘ Music Business ’
i’m not a musician for over years. During
that time, I’ve learned many things which
aren’t really general knowledge, and aren’t
generally known to those who are just
starting out.
In fact, many musicians who have been
making music for years don’t know some of
the things I’m about to share today, so I
guess you could call them music industry
secrets!
Here are the 3 big secrets every young artiste
should know about music business.
1. Having More Fans Won’t Mean You’ll Make More Money
This is one that many musicians learn the
hard way. They spend years building up their
fan-base to a decent number, only to realize
their earning don’t increase by a relative
amount. The truth is, having 10 times the fan-
base you have now won’t make you 10 times
the money!
2. Marketing Can Be More Important For
Success Than Talent
While I cover how to do many different things
within the music industry on this site, there’s
one things I always refer back to:
* Marketing Your Music
This is simply because without marketing,
your music won’t get anywhere. In fact, I’ll go
as far as to say marketing is probably more
important than talent!
Let me ask you this, have you ever seen just
above average acts doing well in your genre?
Of course you have, there are acts like this in
every genre of music out there. How do these
musicians get to where they are? Simple,
good marketing and promotion! Either they
know how to promote themselves well, or
they have people behind them who know how
to do that for them.
That’s what record labels have now
effectively become: marketing companies. No
longer are they picking up raw talent and
developing them; instead they focus on using
their money and links to better promote acts
who are showing potential.
On the other hand, have you ever heard a top
quality musician in your genre who doesn’t
get many views or doesn’t seem to be moving
forward anytime soon? Again, I’m sure you
have! They may be talented, but without them
having the knowledge to market themselves
they don’t get very far.
Don’t underestimate the importance of what
I’m telling you here, you can’t just be talented
and put out songs. Instead, learn to properly
market your music if you want to get
anywhere. These guides will help.
3. You Can’t Do Everything By Yourself
So there’s been a big hype about the
independent musician over the last few years,
and how you don’t need a record label behind
you to do well.
While you don’t necessarily need a record deal
to start making movements in your music
career, it will get to the stage where you need
some kind of support network behind you.
Believe me, as you start getting more shows
and are more in the public spotlight, you can’t
do everything by yourself.
Some of the things that need to be done for a
musician growing in success include:
1. Show booking.
2. Show performing.
3. Artwork design.
4. Music marketing.
5. Networking with companies and other
musicians.
6. Finances. Yes, that includes taxes.
7. Writing songs.
8. Recording songs.
9. Fan interaction.
10. Video shooting and editing.
11. And a lot more.
While you can do much of these things
yourself on a small scale, as you start getting
bigger, handling all of the above and more will
become an impossible task. You’ll find you’re
spreading yourself thin and don’t get time to
do most of them properly.
At this point (or hopefully before so you don’t
reach this stressful time in your career) you’ll
need to get people to help you out.
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